They have cracked it. A software hub for connecting multiple types of media, online outlets, and devices. Within reason, any digital camera, video recorder, media player, or mobile phone can now be hooked up and synced with other devices, your PC, or Facebook. Not only that, but you can share media with Facebook friends too.
THIS is a killer application for Facebook, way more so than any Vampire…
What am I talking about? Assume like many people that you have a Nokia or SonyEricsson phone that is capable of playing music and taking photos. You rarely use it as a music player because you buy music from iTunes and getting music from there to your phone is a pain in the arse. You do use the rather decent camera on your phone but you never actually get the photos off it — just bounce them around your friend’s mobiles or show each other the screen.
Imagine if you could plug your phone in to your PC and from a single window, drag all the photos you had taken straight to Facebook. In the same application you could copy all the music from your PC on to your phone. Wouldn’t that be cool? No need to care about file formats, copy protection, file sizes or any of the rest of it. The software takes care of all that automatically.
This is the premise (and promise) of doubleTwist, a new application from the famous ‘hacker’ DVD Jon, known for cracking the copy protection on DVDs. It is still very much in beta — it fell over within minutes of me trying it the first time, there are issues with the browsing (thumbnails are too small to choose between) and some other basic functions. But the idea is very strong, and with the company having just closed a funding round, likely to get stronger.
If you have the patience, check out the free beta download.