Future Communication Archives

How I can help you if your event is cancelled due to coronavirus

Posted by

Tom Cheesewright on 13th March 2020.

The coronavirus pandemic is shutting down events around the world. Not everyone will be able to postpone. So what can you do instead?

The Next Big Thing(s)

Posted by

Tom Cheesewright on 14th February 2020.

What is 5G for? What replaces the smartphone? What is the next big thing? Perhaps these questions don’t have singular answers.

The internet of the future is a quest to close the gap between physical and digital

Posted by

Tom Cheesewright on 30th January 2020.

The internet of the future will underpin even more of our interactions, both social and commercial, so it must be simple, speedy and seamless.

Is immersive entertainment the future?

Posted by

Tom Cheesewright on 13th June 2019.

What is immersive entertainment? And how will it change as audiovisual technology advances and our experience economy evolves?

Why milk tells us everything about the future of content

Posted by

Tom Cheesewright on 7th June 2019.

The future of content is shaped by the massive explosion in choice that we have experienced as consumers and creators alike.

Betamax was not better than VHS

Posted by

Tom Cheesewright on 8th April 2019.

VHS didn’t win because of porn. VHS didn’t win because of marketing. VHS won by matching features and price to the consumer’s needs. And that’s technical superiority.

What Apple’s announcements mean for the future of TV

Posted by

Tom Cheesewright on 26th March 2019.

Apple’s big name content signings have caught all the headlines, but its move into curation is much more important for the future of TV

The ideology at the heart of the web

Posted by

Tom Cheesewright on 12th March 2019.

The goal for the web is to create a single source of knowledge accessible to all humanity. Every attempt to splinter it undermines this goal. We have a choice to make.