Client: Accor

AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,000 hotels, resorts and residences, as well as in over 2,500 of the finest private homes around the globe. Benefiting from dual expertise as an investor and operator through its HotelServices and HotelInvest divisions, AccorHotels operates in 95 countries. Its portfolio comprises internationally acclaimed luxury brands including Raffles, Fairmont, Sofitel Legend, SO Sofitel, Sofitel, onefinestay, MGallery by Sofitel, Pullman, and SwissĂ´tel; as well as the popular midscale and boutique brands of Novotel, Mercure, Mama Shelter and Adagio; the in-demand economy brands including ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1.

Project: The future of retail automation

Futurist Tom Cheesewright worked with Accor Hotels and creative marketing agency 72 Point on a project to examine the future of retail interactions. Do automated systems like self-checkout tills really make our lives easier? And how are they likely to advance over time?

The story received global coverage including in major national media such as The Mirror and The Independent.

Project Type: Writing

Category: Future of Retail

Tags: Shopping, travel, leisure, hotels, automation, marketing

Millions of British people are confused by automated services, survey claims

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Brits found to be confused by high-tech automated services which are supposed to make life EASIER

Tom Cheesewright