Client: Auto Trader
Auto Trader Group plc is the UK’s largest digital automotive marketplace.Auto Trader has over 90% prompted brand awareness with consumers, and attracts over 49 million cross platform visits each month. The audience is not only large but highly engaged with a 76% share of minutes spent across automotive classified sites. The marketplace also hosts the largest pool of vehicle sellers (listing more than 450,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.
Client website: https://autotrader.co.uk
Project: Envisioning the future car
Futurist Tom Cheesewright worked with Auto Trader to produce an in-depth report on the future car, looking at how it will transform over 10, 20 and 30 years. Using the Intersections methodology, Tom suggested a series of changes, covering electrification, self-driving, and cultural changes in our attitude to the automobile.
Tom supported the launch of the report by acting as spokesperson for the research, completing a day of radio interviews and a follow-up appearance on TV.
The story received extensive coverage, including on BBC News and newspapers and magazines around the world.