Bacardi is the men and women of the extended Bacardi family of professionals who are guardians of a tradition of excellence dating back 158 years. The Company sells in more than 170 global markets and operates more than 20 production facilities - for bottling, distilling and manufacturing - in 12 countries.
Client website: https://www.bacardilimited.com/
Project: Tomorrow’s cocktail culture
Futurist Tom Cheesewright has worked with Bacardi on a couple of occasions to share insight into the changing nature of drink and digital culture, and how we can expect major trends to transform the on and off trades.