Client: Bacardi

Bacardi is the men and women of the extended Bacardi family of professionals who are guardians of a tradition of excellence dating back 158 years. The Company sells in more than 170 global markets and operates more than 20 production facilities - for bottling, distilling and manufacturing - in 12 countries.

Project: Tomorrow’s cocktail culture

Futurist Tom Cheesewright has worked with Bacardi on a couple of occasions to share insight into the changing nature of drink and digital culture, and how we can expect major trends to transform the on and off trades.

Project Type: Consulting

Category: Future of Food

Tags: entertainment, food, leisure

Tom Cheesewright