The Data & Marketing Association (DMA) comprises the DMA, Institute of Data & Marketing (IDM) and DMA Talent. They seek to guide and inspire industry leaders; to advance careers; and to nurture the next generation of aspiring marketers. They champion the way things should be done, through a rich fusion of technology, diverse talent, creativity, insight - underpinned by their customer-focussed principles. They set the standards marketers must meet in order to thrive, representing over 1,000 members drawn from the UK's data and marketing landscape.
Client website: https://dma.org.uk/about-the-dma
Project: Customer Engagement Conference 2019
Futurist Tom Cheesewright spoke at the DMA’s customer engagement conference 2019 about how the introduction of personal AI and augmented reality will affect customer engagement in the future.
See the brief write-up from the conference here: https://dma.org.uk/article/notes-from-customer-engagement-2019
Project Type: Speaking
Category: Future of Business
Tags: client-story, marketing