LG deliver products and services that make lives better, easier and happier though increased functionality and fun. Put simply, they offer the latest innovations to make “Life Good” – from home appliances, consumer electronics and mobile communications to business innovations in digital signage, air conditioning, solar and LED lighting. As a global leader, they strive for greatness in product leadership, market leadership and people leadership to realize their growth strategies
Client website: https://www.lg.com/uk
Project: The future of domestic labour
LG wanted to celebrate our progress in automating life’s chores and look to the future to see how domestic life would continue to change. The company turned to Tom to do the analysis and front this campaign, hosting a day of back to back media interviews based on joint research.