Client: MediaCom
MediaCom are partner to more than 2000 brands globally, they are committed to keeping clients at the forefront of a constantly evolving industry, whether that’s branding, performance or eCommerce.Through cutting-edge technologies and unparalleled data, they don’t simply create automated processes – their experts combine systems and technologies with a relentless focus on driving growth for clients.They are one of the world’s top three global media networks, and part of GroupM and WPP. That gives them access to the richest data sets and the most robust benchmarks in the business.+
Client website: https://www.mediacom.com/en/about
Project: Industry briefing series
MediaCom engaged Tom to give a series of talks to client account teams to help them understand how disruptive change was likely to affect their clients’ businesses, and give them useful information and perspectives that they could take back into client meetings and into the media planning process.
Project Type: Consulting
Category: Future Communication
Tags: advertising, client-story, marketing, media
