This futurist wrote a book on how businesses can prepare for catastrophe. Penguin just published it 3 months early.Media: Business Insider
Date: 22nd April 2020
Categories: Future of Business
Tags: agility, foresight, strategy
Tom Cheesewright spoke to Martin Coulter of Business Insider about his book, Future-proof Your Business, and the decision by Penguin to bring forward the launch by three months given its relevance to the COVID-19 crisis.