Flexible Working

Flexible Working

Last Thursday was spent at BT Centre, filming for a series of six short webisodes on flexible working. They will be available from April on a new website the North West Development Agency has commissioned to promote the use of technology by small businesses in the region. It was my first experience of presenting, and it was thoroughly enjoyable. I don’t think it will ever be a major part of my working life (though I wouldn’t mind if it turned out that way), but as a little aside it makes for a very welcome distraction.

What I learned on the day was very interesting. BT is a huge advocate of flexible working, and the cynical side of me assumed that was in large part because of the demand this would create for various telecoms services. But when you hear the figures in terms of increased productivity and reduced costs, you begin to realise just what a smart move it was for the company to embrace what, for a historically conservative organisation, was a major shift in corporate culture.

Though few companies can afford to assign the resource that BT clearly has to make flexible working a success, it is a concept every company ought to examine.

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This article is by Tom Cheesewright. This post forms part of the Future of Business series. For more posts on this subject, visit the Future of Business page.

Tom Cheesewright


Futurist speaker Tom Cheesewright is one of the UK's leading commentators on technology and tomorrow. Tom has worked with a huge range of organisations across a variety of markets, to help them to see a clear vision of tomorrow, share that vision and respond with agility. Tom draws on his experience to create original, compelling talks that are keyed to the experience of the audience but which surprise and shock with unexpected facts and examples.

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