Ill Communication

Ill Communication

I’ve spent the last four weeks trying to move in to a new office. Once I finally got the keys, the only challenge was to get a phone line and broadband up and running. Complaints about problems getting DSL live are completely cliched. But that doesn’t seem to have driven the providers to improve service — at least not in my limited experience.

Despite there being six landlines previously connected to said office it has taken a month to get working broadband. Even then it only happened because I supplied my own router and rang up to get the login details. The supplied router is apparently somewhere near Bolton at the moment…

This isn’t just a random rant though. Problems like this are massively detrimental to small businesses like mine, and highlight the true nature of ‘Broadband Britain’ today. The best analogy I can come up with is that we are running a car with the body of a Bugatti Veyron and the underpinnings from a steam train. Though my final hold-up was down to human error, the major part of the delay is down to the ageing infrastructure.

Thankfully the national infrastructure is in the process of being upgraded by BT — one of the more forward-thinking national carriers. I just hope that when the 21CN is complete, we get improvements in operational performance to match the improvements in the network.

You are at: Home » Ill Communication

This article is by Tom Cheesewright. This post forms part of the Future of Business series. For more posts on this subject, visit the Future of Business page.

Tom Cheesewright

Futurist speaker Tom Cheesewright is one of the UK's leading commentators on technology and tomorrow. Tom has worked with a huge range of organisations across a variety of markets, to help them to see a clear vision of tomorrow, share that vision and respond with agility. Tom draws on his experience to create original, compelling talks that are keyed to the experience of the audience but which surprise and shock with unexpected facts and examples.

Future News

Subscribe to my newsletter and get weekly stories plus other insight into tomorrow's world.

Latest Articles

Tom Cheesewright