Society Will Continue to Accept New Technology

Society Will Continue to Accept New Technology

Society Will Continue to Accept New Technology

Three quarters of UK adults have a smartphone. 24m of us log into Facebook every day.

Ten years ago a state of the art smartphone was a Handspring Treo 650. Suffice to say I was (nearly) the only one of my friends to have one of these. The closest thing to Facebook in 2004 was MySpace and Friendster. I bet your entire family didn’t share their daily comings and goings on those networks.

My point is that as a race we are capable of adopting new technologies very quickly. In just a decade we have becoming a connected nation, online all the time and comfortable communicating via completely new devices and forms of media.

Some might argue we have adopted these technologies too fast, without sufficient critical challenge. Certainly there is a Facebook backlash. The tech-savvy and privacy conscious have started abandoning this network whose owners choose to push the envelope of what is acceptable use of our private data, only rowing back when the chorus of criticism reaches sufficient volume. Revelations about the abilities of the NSA and GCHQ to tap our other digital communications has left many wary.

But in the mainstream the smartphone and the social network are now standard components of everyday existence. They are core features in an array of digital prosthetics on which we are increasingly reliant. Augmentations for our memory, sense of direction, and social interactivity are accepted. Normal.

This leads me to believe that the next wave of technology coming in will be similarly accepted. Today anyone sporting Google Glass gets a lot of attention. In ten years when smart glasses come free with your data contract and look more like this Kopin prototype? They’ll be as remarkable as an iPhone.

We’ll get over the difference factor but there remain issues to be resolved, as there still are with smartphones and social networks. Earlier this week I was talking to BBC Stoke about a local politician making the latest in a long line of Facebook and Twitter gaffes by public figures. Partly she was just daft (telling the world she once flashed her breasts to get out of a parking fine — she is the cabinet member responsible for transport), but partly she is operating within a fuzzy set of guidelines. An etiquette that is still evolving.

Cameras present one of the clearest challenges to this: how does society respond when everyone is sporting a camera and can shoot video or stills with just a thought or a blink?

I think we’ll adapt. When did you last hear about ‘happy slapping’? I phenomenon rose, became known, then socially unacceptable, and slowly disappeared back out of public sight. No doubt it still happens, but society has boxed it off as an issue.

There will doubtless be ructions when smart glasses become mainstream — they’re already happening in San Francisco. But we’ll adapt.

What might be more challenging is adapting to the increased social imbalances that this technology might bring. Smart glasses and their ilk are human augmentations, even more clearly than having the latest smartphone or PC. People with access to the latest technology will be able to do more than those without, and that is a clear — if not wholly new — issue of material wealth increasing privilege.

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This article is by Tom Cheesewright. This post forms part of the Future of Business series. For more posts on this subject, visit the Future of Business page.

Tom Cheesewright

Futurist speaker Tom Cheesewright is one of the UK's leading commentators on technology and tomorrow. Tom has worked with a huge range of organisations across a variety of markets, to help them to see a clear vision of tomorrow, share that vision and respond with agility. Tom draws on his experience to create original, compelling talks that are keyed to the experience of the audience but which surprise and shock with unexpected facts and examples.

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