Why Facebook is a Web 1.0 business

Why Facebook is a Web 1.0 business

A slightly more structured (and less Guinness-fuelled) version of a rant I was having in the pub last night post NS20….

I believe that Facebook is fundamentally a web 1.0 business. Specifically it is a modern version of AOL and Yahoo’s portals.

These failed ideas wanted to be your single source for all your information and applications online. It seems to be that Facebook is currently trying to be the same thing: everything you want, as long as you go and log in on facebook.com.

The reality is that the web is naturally decentralised. Great ideas and applications rarely exist in the same location. People want and expect their ‘best of breed’ applications to be widely distributed, not locked in a single box. Likewise there’s no real reason for application developers to exist in a controlled environment when they have the whole web to play with.

Both the walled garden and the portal approaches have been repeatedly discredited over the last few years. So why won’t Facebook open up, look outside its walls, and see the value in connecting and sharing more? Executed correctly, I think this could be the answer to its revenue challenge.

You are at: Home » Why Facebook is a Web 1.0 business

This article is by Tom Cheesewright. This post forms part of the Future of Business series. For more posts on this subject, visit the Future of Business page.

Tom Cheesewright


Futurist speaker Tom Cheesewright is one of the UK's leading commentators on technology and tomorrow. Tom has worked with a huge range of organisations across a variety of markets, to help them to see a clear vision of tomorrow, share that vision and respond with agility. Tom draws on his experience to create original, compelling talks that are keyed to the experience of the audience but which surprise and shock with unexpected facts and examples.

Future News

Subscribe to my newsletter and get weekly stories plus other insight into tomorrow's world.

Latest Articles

Tom Cheesewright