Season Two of Dough is a wrap…or should that be, a loaf?

I spent a few hours in the studio yesterday, recording the last couple of episodes of season two of Dough for BBC Radio 4. If you’re a frequent listener to the station, you’ll probably hear some trails going out soon.

If you didn’t listen to the first season, Dough is about the everyday products that are so common we almost forget that they are still big business - and still advancing. We talk about where they came from, where the market is at, and most fun for me, where it’s going.

Dough is a fantastic series to be part of. Partly because of the brilliant presenter, Sam White, who is rapidly becoming a pro, while still holding down a job as an incredibly successful CEO. Sam is great, but also great fun. 

This is Sam’s first hosting gig, but you would never know it. That’s partly because of Sam’s innate qualities and hard work, but partly because of another key ingredient - or perhaps more accurately, the chef (baker?): producer Jon Douglas. Jon sets everything up beforehand, and does very fine quality control on the output. I’ve learned a lot watching him work.

The final part that really makes it for me is the guests. We get some absolutely brilliant people on Dough who come across very differently to the normal PR trained spokespeople you hear. They praise other companies for great innovation. They share details that you might normally expect to be kept secret. And they sound truly passionate about their field, whether it’s watches, bikes or washing machines.

If you already subscribe to or listen to Sliced Bread, then you’ll hear us automatically. We’re in the same feed and the same time slots. But if you don’t, maybe now is a great time to go back and listen to season one before the new episodes appear.

Logo for the BBC Radio 4 show, Dough, with the name punched out of a flattened piece of bread dough against an orange background with small outlines of household products