Generation Beta is here. What does it mean for you? And does it mean anything at all? Or is all this generation stuff just grift?

What does the UK government’s new AI Opportunities Action Plan actually mean? 

Not unusually, I find myself having to answer this question in a bit more depth than I might otherwise have done, and at short notice.

The crisis of trust and the explosion of digital choice create together a perfect storm for cyber attacks through social engineering. The next few years will be challenging and we will need help to keep us safe.

Today I’m recording the first of my annual radio chats making predictions for 2025. So it’s time that I review last year’s predictions as well.

A lot of you are probably starting to think about 2025 already. And there are lots of ways that I, as a futurist might be able to help, whether that’s in marketing, strategy, or speaking at events.

There are lots of traps that a futurist can fall into. Whether or not you consider them traps at all really depends what sort of futurist you are.