Future-proof Your Business


Future-proof Your Business

The new book from Applied Futurist, Tom Cheesewright

How do you build a future-ready business, capable of delivering sustainable success?

This book gives you a complete set of tools to plan better, make decisions faster, and structure your organisation for agility. My three tools for Athletic Organisations have been developed over years of work with global leaders, seeing what succeeds and what doesn’t.

In this challenging period, the best thing we can do is take to learn, and think how we might do things differently on the other side.

“Easy to read and insightful, and a timely read when many businesses need to manage change and evolve before growing again.”

Simon King, Amazon Review

ft business books july

As seen in the Financial Times

Future-proof Your Business is one of the FT’s recommended business books for July 2020. The FT calls the book: “a survival manual for managing a successful business in an increasingly complex landscape”

Three Traits of Athletic Organisations

Read Future-proof Your Business and you will learn about the critical traits of ‘Athletic Organisations’ – those that exhibit the critical traits of leading sports stars. Traits that enable them to see the future first, take decisions fast, and respond with agility.

Each section of the book educates you on critical skills for leadership, new structures, or processes for your business, including:

  • Foresight: How to scan the horizon for threats and opportunities
  • Decision-making: How to accelerate your response time
  • Agility: How to structure an organisation for rapid change

Launching this book during the COVID-19 lockdown required a slightly different approach. Watch one of the 16 interviews and live streams I did with partners around the UK and beyond below.

ebbc podcast artwork

Tom returned to the Extraordinary Business Book Club podcast to speak with Alison Jones about the writing process and the key themes of Future-proof Your Business

Part of the Penguin Business Expert Series

Future-proof Your Business is the fourth title in the growing Penguin Business Experts series, following:

More titles will be joining the collection later in the year. Find the Penguin Business Experts series on the shelves in all good bookstores.

cover - lead successful projects by antonio nieto-rodriguez
cover - create a gender-balanced workplace by ann francke
cover - coach your team by liz hall

A Blueprint for More Resilient Business

Penguin and Tom decided to bring forward the launch of Future-proof Your Business because of its relevance to the current crisis. Now, more than ever, we need to rethink the way we build and operate our organisations.

  • What are our priorities? Short-term profit or sustainable success?
  • How can we fully engage people across the business?
  • Can we build a more agile organisation to respond to shocks?

These are the questions that Future-proof Your Business addresses, with practical tools to build more future-ready organisations.

COVID-19: When we rebuild, we need a new blueprint

The pandemic has highlighted issues with both public & private sector organisations. When we rebuild, we need to do better. This is the new blueprint.

Tom Cheesewright