Futurist Writer

As an Applied Futurist, I work with brands and organisations to build original content about the future. This content is used to support sales and marketing activity, giving brands an exciting platform from which to engage prospects in conversation.

Campaign engagements range from multi-year support for large-scale content marketing campaigns, to individual events or articles as part of wider product launch activity.

The content I produce includes written materials, such as reports, articles and white papers, as well as a wide variety of supporting materials: presentations, videos, conference themes, interactive applications, podcasts, live Twitter chats and more.

I use a variety of approaches to produce original content, collaborating in the development of original research and applying the Intersections methodology to find new insights into the near future of target markets.

Content Types

Tom's output takes a variety of forms, with most campaign engagements usually requiring a combination of marquee asset and supporting materials, such as videos, blog posts, or interactive assets. Tom can also support live events, speaking at customer conferences, chairing and offering provocations at round table debates and dinners.

Writing
Research & write original reports, papers, and posts
Speaking
Deliver keynotes, host & moderate launches and roundtables
Video
Present & appear in video content
Media
Give joint interviews or act as campaign spokesperson
Conference Themes
Curate event themes & speakers to capture attention of prospects
Apps
Develop written content & video for interactive apps

Content Clients

"Tom's structured approach helps us to create compelling stories about tomorrow that have a legitimate grounding in today's reality. These form the basis of campaigns that our clients can be proud of and their customers want to read."

Commissioned Content

Tom can provide your organisation with the core content around which to build marketing campaigns. Using the Intersections framework that Tom developed (now taught at the University of Salford and licensed to organisations such as KPMG), Tom can build a picture of the future of your sector around which to engage you prospect base.

Commissioned content can range from an 8000-word detailed report to more ‘snackable’ content sich as blog posts, or short videos. Combine these with spin-off white papers, interactive elements and live events with Tom to create a complete future-focused content marketing campaign.

If you need support in delivering a complete campaign, our marketing partners can assist you with strategy and delivery.

Sponsored Content

Tom produces two blog posts each week at bookofthefuture.co.uk. This is a high authority (~37) domain and links from it can contribute to your search rankings. Posts can be sponsored, allowing you to have input into the theme (though not the final editorial), syndicate the content through your own channels, and include a single hybrid link (brand and URL) in the piece.

Alongside his regular radio slot reviewing gadgets on BBC 5Live’s Phil Williams show, Tom hosts a blog at the-loadout.com, reviewing ‘tech for tomorrow’s professional’. This site can be sponsored, and the feed syndicated to provide you with original content for your audience.

Get in touch

Tom Cheesewright is represented by Sarah Power at the Don't Panic Speaker Bureau for all speaking and content work.

To find out more about how Tom can support your campaign or deliver content for your needs, call Sarah on 01706 828855 or email sarah.power@dontpanicprojects.com.

Or, you can complete the form on the right.