As an Applied Futurist, I work with brands and organisations to build original content about the future. This content is used to support sales and marketing activity, giving brands an exciting platform from which to engage prospects in conversation.
Campaign engagements range from multi-year support for large-scale content marketing campaigns, to individual events or articles as part of wider product launch activity.
The content I produce includes written materials, such as reports, articles and white papers, as well as a wide variety of supporting materials: presentations, videos, conference themes, interactive applications, podcasts, live Twitter chats and more.
I use a variety of approaches to produce original content, collaborating in the development of original research and applying the Intersections methodology to find new insights into the near future of target markets.
Tom can provide your organisation with the core content around which to build marketing campaigns. Using the Intersections framework that Tom developed (now taught at the University of Salford and licensed to organisations such as KPMG), Tom can build a picture of the future of your sector around which to engage you prospect base.
Commissioned content can range from an 8000-word detailed report to more ‘snackable’ content sich as blog posts, or short videos. Combine these with spin-off white papers, interactive elements and live events with Tom to create a complete future-focused content marketing campaign.
If you need support in delivering a complete campaign, our marketing partners can assist you with strategy and delivery.