Applied futurist Tom Cheesewright is the author of two books, countless columns in the media, and multiple reports, papers and articles commissioned by clients.
Tom’s first book, High Frequency Change, was shortlisted for the Business Book of the Year award 2020 in the Leadership for the Future Category.
His second book, Future-Proof Your Business, is being published by Penguin in 2020 as part of the Penguin Business Experts series.
The reports, papers and articles Tom produces for clients form the basis of corporate strategies and global marketing campaigns.
Future-proof Your Business
It has never been more important for business leaders to look to the future. Yet, when we are living through some of the most uncertain times we have ever faced, it can feel daunting to know where to start.
In Future-proof Your Business, applied futurist Tom Cheesewright will reveal industry techniques and tools to help you:
– Scan the near horizon for incoming shocks
– Look to the far future to define long-term strategy
– Accelerate decision-making in your business
– Delegate power to the front line, speeding your response
– Streamline your organisation so it’s agile and can adapt to change
In our uncertain times, leaders who keep their focus on the future will be the ones who prevail.
The digital edition of Future-proof Your Business is available now for Amazon Kindle. The audio edition will be available soon. The print edition will be available 30th July 2020.
High Frequency Change
We are dizzy trying to keep up with the constant flood of newness across every aspect of our lives. And it’s clear that some of our biggest companies are facing similar challenges. Each week another big brand name fails. Why is this? Change is like a wave: it has both amplitude and frequency. The last century was about change of great amplitude, big waves washing over the whole society. But this century is about high-frequency change: rapid, smaller waves, each powerful enough to disrupt an industry. This book explains how we can understand high-frequency change, what drives it, and how we must respond by changing the way we run our organizations – and our lives.
High Frequency Change was published by LID Publishing in 2019. It is available in print and digital formats from Amazon, Waterstones and other retailers.
Futurist Tom works with brands and organisations to build original content about the future. This content is used to support sales and marketing activity, giving brands an exciting platform from which to engage prospects in conversation.
Campaign engagements range from multi-year support for large-scale content marketing campaigns, to individual events or articles as part of wider product launch activity.
Tom produces written materials, such as reports, articles and white papers, as well as a wide variety of supporting materials: presentations, videos, conference themes, interactive applications, podcasts, live Twitter chats and more.
Every project is unique, requiring in-depth research and the application of Tom’s ‘futurist’s toolkit’ to find new insights, and close collaboration with the client.
Future content clients include:
“Tom’s structured approach helps us to create compelling stories about tomorrow that have a legitimate grounding in today’s reality. These form the basis of campaigns that our clients can be proud of and their customers want to read.”
Case Study: CMS and the Future of Energy
In 2017, Tom worked with global law firm CMS to produce the report, ‘Future of Energy: the Balance of Power’. Using his proprietary Intersections methodology, Tom analysed the future of the energy market. The result was an easily-accessible guide over 27 graphic-rich pages.
The report was launched at the CMS head office in London with Tom as guest speaker and part of a lively panel session in front of 150 industry specialists. The report has been downloaded hundreds of times and CMS plans to update it for international use later this year. The report has been a key tool used by CMS to drive brand awareness and to demonstrate leadership knowledge and
experience in the energy sector.
Get In Touch
Tom is available for speaking opportunities, media campaigns, content creation and consultancy.
To get in touch or for information on rates and availability, please complete this form and someone will get back to you as soon as possible.